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Top 4 HubSpot CRM Alternatives in 2026

Looking beyond HubSpot CRM? These CRM Software tools are the closest fits based on our testing.

Pipedrive logo

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Best for SMB sales teams that live in their pipeline and follow-ups

Pipedrive is a pipeline-first CRM aimed squarely at small and mid-sized sales teams. It trades platform breadth for clarity: deals, activities and follow-ups are exceptionally well executed, while marketing and service capabilities are thin.

  • Visual pipeline management
  • Deal tracking
  • Contact & company management
  • Sales forecasting

$14/mo

14-day free trial

Zoho CRM logo

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Best for budget-conscious teams that want enterprise features without enterprise prices

Zoho CRM is the value leader in mainstream CRM: Enterprise-grade customization, AI predictions and process management at roughly half the per-seat price of comparable tiers elsewhere. The interface is denser than modern rivals and setup takes longer.

  • Visual pipeline management
  • Deal tracking
  • Contact & company management
  • Lead scoring

Free plan

paid from $14/mo

Freshsales logo

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Best for growing teams that want AI and a built-in phone at entry-tier prices

Freshsales is Freshworks’ sales CRM: a clean middle path between Pipedrive’s simplicity and Zoho’s depth, with an unusually complete entry tier (built-in phone, AI scoring at $9/user). It shines for teams already using Freshdesk.

  • Visual pipeline management
  • Deal tracking
  • Contact & company management
  • Lead scoring

Free plan

paid from $9/mo

Salesforce Sales Cloud logo

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Best for mid-market and enterprise revenue teams with dedicated admin resources

Sales Cloud is the enterprise benchmark for CRM: unmatched configurability, ecosystem and AI investment, at prices and complexity that rarely make sense below the mid-market. Recent Starter and Pro Suites aim smaller, with mixed results.

  • Visual pipeline management
  • Deal tracking
  • Contact & company management
  • Lead scoring

$25/mo

30-day free trial

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